During the year 1966, Bud Bushnell founded Genie Industries. At that time, he bought the manufacturing rights to a material lift that functioned on compressed air. The name Genie originated from the "magic in the bottle" which was used to lower and raise the hoist. This mechanism really impressed lots of clients and hence, the name was established.
Genie expanded operations and established itself into different new markets, because the demand for platforms and work lifts grew. Over time, when the requirements for new machines to meet many applications grew, the company made itself known in many new markets. Like for example, Genie went into manufacturing telehandlers, stick booms, articulated booms, light towers and man-lifts.
Because of the economic slump during the beginning of the 2000s, Genie decided to obtain a partner who had the same values. They partnered up along with Terex Corporation. This company has a history obtaining equipment manufacturers across the world who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation in the workplace, it was decided to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was only decided after the initial few years following the sale. Hence, all Genie machines continue to be sold under the Genie brand.
Genie takes pride in listening to their clients. The company is devoted to continually improving quality and efficiency and is also committed to lessening waste. Even long after the sale has been closed, the company focuses on offering exceptional support. These are the very work disciplines that have made Genie a trusted brand over the last decades and continue to keep their reputation for top-of-the-line and quality machinery.
The DC and Bi-Energy machinery provided by Genie offers emission-free, quiet operation even in the most delicate work settings. Where the machinery should be driven significant distances, like within industrial situations, the Genie bi-energy system combines the advantages of a 48V DC equipment with the power of a diesel-powered generator.
As opposed to any of the different kinds of aerial platforms, telescopic booms provide greater horizontal reach overall. These machines are ideal for limited access places in construction and other industrial environments. The Genie Telescopic S booms have been designed to provide utmost productivity. These machines deliver supreme traction and the drive speed you need to be able to travel around the work site and job area.